Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

The world lives in a time of technological ubiquity. From smartphones to smart homes, the internet seemingly envelops every transaction, communication and interaction. This includes your life at home ...

Here's an interesting fact: companies that rely on data to make their decisions are more likely to achieve better results.

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...

Transformation is more than another manufacturing buzzword. Today, 98 percent of manufacturers have a digital initiative in ...

Leadership is the cornerstone of organizational success, with research showing that about 70 percent of the variance in employee engagement is attributable to the quality of leadership. Effective ...

University organizational change happens every day, but is it effective? Source: Nikolayhg/Pixabay Organizations—hospitals, schools, banks—all undergo change. Those changes may be as simple as the use ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...