The world lives in a time of technological ubiquity. From smartphones to smart homes, the internet seemingly envelops every transaction, communication and interaction. This includes your life at home ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

Here's an interesting fact: companies that rely on data to make their decisions are more likely to achieve better results.

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...

Transformation is more than another manufacturing buzzword. Today, 98 percent of manufacturers have a digital initiative in ...

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...

University organizational change happens every day, but is it effective? Source: Nikolayhg/Pixabay Organizations—hospitals, schools, banks—all undergo change. Those changes may be as simple as the use ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

The programme has been introduced through the School of Computer and Information Sciences (SOCIS) and will be offered as a ...