Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. The hеating, vеntilation and air conditioning industry is ...

In the age of "data is the new oil," product teams are increasingly leveraging vast amounts of data to fuel innovation. However, many product initiatives, irrespective of having enough data, fail. The ...

Data strategies and modernization initiatives misaligned with the overall business strategy—or too narrowly focused on AI—leave substantial business value on the table. In partnership withThoughtworks ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Independent Minnesota media agency Novus, known for its geospatial intelligence and local-to-national planning, selected Adam Weiler as senior vice president, data & analytics. Weller will lead data ...

This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to ...