Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, has selected a leader with 20 years of experience in digital advertising as the company’s VP of Product. The ...

Data platforms provider LiveRamp is acquiring Data Plus Math, a media measurement company that ties cross-screen ad exposure with real-world outcomes. Financial terms of the deal were not disclosed.

LiveRamp announced today that it will acquire Data Plus Math in a deal worth $150 million. LiveRamp is paying $120 million upfront in cash, as well as $30 million in stocks at later dates. The ...

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with FreeWheel, A Comcast Company (Nasdaq: CMCSA), to offer the first ...

LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...

“The trusted platform that makes data accessible and meaningful” has entered into a definitive agreement to acquire a media measurement company that works with brands, agencies, cable operators, ...

Data Plus Math, the company that helped A+E Networks and NBCUniversal offer some of the first TV-related business outcome guarantees to marketers, has been acquired by LiveRamp, the data-management ...

NBCUniversal has inked a deal with TV attribution company Data Plus Math that will expand its efforts in tying a marketer’s video advertising on NBC with business outcomes such as website visits, ...

TV advertising-tech is red hot these days, and John Hoctor hit the jackpot. In June, the CEO of TV analytics company Data Plus Math sold his firm to ad-tech company LiveRamp for $150 million. At just ...

LiveRamp Holdings Inc.RAMP1.01%increase; green up pointing triangle agreed to buy Data Plus Math Corp. for $150 million in cash and stock, a deal that will give the platform firepower to help ...