Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

PORTLAND, Ore.--(BUSINESS WIRE)--Customer.io, a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data ...

As a digital experience executive, I have seen firsthand the critical role of customer data platforms (CDPs) in driving business growth. Simply put, a CDP is a software solution that allows businesses ...

Simon Data Inc., a startup with a platform that combines the features of an analytics tool and marketing automation software, has secured $54 million in new funding. The capital was raised through a ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it. You have undoubtedly heard about the important role a customer ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Types of customer data platforms Must-have ...

CDPs are connecting in-person shopper data with online data to create more complete data-driven customer profiles. CDPs have exploded as crucial pieces of the martech stack in enterprise organizations ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more New York-based Simon Data, a customer data ...

When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...