For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

When it comes to enterprise servicing strategies, a new contender seems poised to challenge an old but dependable stalwart. The up-and-comer is customer journey analytics, or CJA, and it’s in the ring ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Call center analytics is the process of collecting and ...

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

In today's rapidly evolving financial landscape, the ability to harness data for actionable insights is no longer a luxury but a necessity. Data analytics, the process of examining large data sets to ...

Gaining customer trust became of utmost importance during the pandemic. The focus for brands was not only to survive but also make their customers feel valued and being taken care of. Building this ...