Add Yahoo as a preferred source to see more of our stories on Google. Beauty director Sonia was pleasantly impressed by South Korean foundation brand Tirtir “Tirtir has surged in popularity over the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Originally popularized in K-beauty, cushion foundations are a key player in the complexion game. And for ...

Cushion foundations – basically, liquid foundation in a compact – have long been a K-beauty staple. The compact features a sponge-like ‘cushion’ soaked in the product, which is applied using a soft ...

What's actually in a cushion compact? Think of it as a BB cream in compact form. "In Korea, the cushion compact is considered a fusion of skin care and makeup because it doesn't just cover your skin, ...

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. Okay, I caved. After ...

From BB creams to sheet masks, Korea is an established trend setter in the beauty market. Not only have Korean beauty companies introduced many innovative product formats, they also are keen on ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story Yoto Released a ‘K-Pop Demon Hunters’ Soundtrack ...

No doubt by now you will have seen the K-beauty boom in action – either on TikTok, on high street store shelves or at the beauty counter of our favourite luxury department stores. And the latest trend ...

Nikita is a seasoned wordsmith and a fervent beauty and fashion aficionado. She boasts over seven years of crafting crisp and concise content. Her repertoire spans across a multitude of writing styles ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Given everything the foundation promises to do (as well as the ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Korean beauty is lightyears ahead of the rest of the world. The ...