Which comes first: supply or demand? This question has serious policy implications, especially as President Barack Obama proposes $447 billion in additional stimulus spending in order to try to spur ...

Under the skin of many businesses with some sort of product to move, there is a network of veins and arteries, stocking and delivering this product to customers, warehouses and distributors. This ...

Discover what a demand shock is, its causes and impacts, plus real-world examples. Learn how these sudden demand changes ...

Los Angeles drivers competing over limited parking spaces are no longer paying the same rate for every space. With the help of a $15 million federal grant, the city rolled out LA Express Park in May ...

The question of whether B2B demand generation is ever possible goes back and forth between marketers. The most emphatic voices say "no way." In absolutist terms, most would agree. If someone has ...

Why is it that competitors offering comparable products or services in terms of function and quality often experience wildly different levels of success in the marketplace? Cases in point: Toyota ...

This is the big question in B2B marketing circles in early 2024: does ‘demand creation’ exist? In other words, did someone persuade our piggy to go to market for something she didn’t realise she ...

There is a common adage I hear among fellow marketers — “Demand generation requires building a complex strategy!” Using demand generation programs to effectively create a good sales pipeline and grow ...

Demand-pull inflation can have a big impact on the economy and the value of its currency, but what exactly is this phenomenon and what causes it? that is influenced by growing demand for a good or ...