Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

In my previous article, I noted that strategic planning continues to be an essential tool for the success and survival of companies. The ability to anticipate, adapt and direct resources toward ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Discover how value chain analysis enhances business efficiency, optimizes costs, and delivers competitive advantage through step-by-step assessment.

The following is an excerpt from Phil Mackintosh and Michael Normyle's paper titled: How Exchanges Compete: An Economic Analysis of Platform Competition. The full paper can be read here. Exchanges ...