The famous Brenham, Texas-made ice cream brand Blue Bell is flexing a new product line: a "high-protein frozen dairy dessert.

Blue Bell, the Texas-based ice cream brand, is introducing high-protein pints with no added sugar. Here’s what to know.

Hitting your protein goal has never tasted so sweet.

That's right, Blue Bell has created a new line of protein-packed ice cream pints, which means "Reaching your protein goal is ...

Blue Bell PRO Pints are high-protein frozen desserts with 33–35g protein per pint, no added sugar, and five flavors arriving ...

The food industry has seen a surge in focus on protein and fiber as consumers yearn for greater nutritional value in their ...

BRENHAM, Texas (KTRK) -- Cone or a bowl? Now, you don't have to choose! Blue Bell just released its newest flavor that will let folks enjoy ice cream cones straight from the carton. Meet "Ice Cream ...

I scream, you scream, we all scream for ice cream, right? It's cool, creamy, and oh so delicious, so why wouldn't we? Even better if you stick to a reputable brand like Blue Bell. If you aren't ...

HOUSTON, Texas -- Your Valentine's Day just got a bit sweeter. Blue Bell released a new flavor that will have everything your sweetheart enjoys. Raspberry Fudge Brownie is an almond flavored ice cream ...

HOUSTON, Texas (KTRK) -- The anticipation is over. Blue Bell Ice Cream announced its newest flavor. Blue Bell introduced Sweet 'n Salty Crunch-delicious vanilla ice cream with chocolate-coated pretzel ...