Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to the higher margins and greater autonomy. Let’s take a look at the ...

Editor's note: The following is a guest post from Daphna Steinmetz, CTO at Digital Turbine. Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

Over the years, customer communications have grown into a prominent part of what an enterprise communications infrastructure needs to support. This started in the late 1990s with call centers, ...

Recently, I wrote about how companies are adopting a direct-to-consumer (B2C) strategy to grow their businesses, thus bypassing the wholesale/retail (B2B) relationship. But what about companies that ...

The on-demand business model is a dynamic commerce tactic whereby products or services are offered on an as-needed basis. The on-demand model, also known as “accessibility on demand,” is primarily ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from ...

Information about customers calling for car service pops up on a map in UCAR app, Shanghai, Feb 11, 2015. [Photo/IC] I believe only a B2C model can guarantee the service quality. The UCAR rents cars ...