AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

At the start of May last year Microsoft announced a new feature for the augmented reality headset, HoloLens 2. Prior to the upgrade the headset was experiencing issues of moving environments confusing ...

LONDON--(BUSINESS WIRE)--According to the latest market research report released by Technavio, the global automotive augmented reality and virtual reality market is expected to accelerate at a CAGR of ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

Not only are the ways vehicles are powered and driven changing rapidly, but how drivers and passengers interact with them is certain to change in the coming years. From technology that can monitor the ...

LONDON, UK, September 28, 2022 /EINPresswire.com/ -- The latest market analysis publication by GlobalData Plc titled Augmented Reality (AR) in Automotive – Thematic ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...