LEGO is kicking off 2026 with a major new launch, revealing a brand-new "Smart Brick" technology that will be incorporated with an upcoming wave of Star Wars models. However, although the goal is to ...

LEGO’s new smart brick has created one of the biggest buzzes at the CES 2026 technology conference in Las Vegas, which comes at a moment when excessive screen time for children is under fire, and ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

A handful of new brick sets that work with the smart brick-focused Smart Play system were announced in Germany today at the ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...